We build and design websites, apps, and tools

Proper Nice Digital is a digital agency which specializes in the design, development and marketing of websites, tools and apps, based in Toronto and London.

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What we do


Web development

We specialise in WordPress, Kentico, Shopify, and Craft CMS development. We're proper good at it, too.

Web design (UI/UX)

When it comes to user experience and looking proper nice, we don't like to compromise. You'll get a website that functions almost as fine as it looks. Lovely jubbly.


You give us the goods, we'll make sure they sell. We take a conversion-focused approach to ecommerce, which means guaranteed results.

Tools and Applications

We build web-based applications including lead generators, integrations, and automation tools.

Digital strategy

We're a solid strategic partner with experience in a lot of digital activations.

We're nice.

You're nice.

Together, we're Proper Nice.

We don't just build websites, we build relationships. We like to see our clients as partners, working with you long term to provide technical support and operating as your web development arm.


Aaron Probyn

"Alex was great to work with, he was calm and nothing was too much trouble. He was clear on the problem we had with our existing site and came with quick solutions. Really happy with how it works on both mobile and desktops. Now working with him to establish a further ecommerce extension to the website. Thoroughly recommend him."

Jacqueline Poirier

"Alex has been an absolutely pleasure to work with. Over the past few years, I have trusted him to help build a secure and easy to navigate website and he has gone above and beyond. Alex has always provided a very quick turnaround time for jobs, and has created a website that I am proud to share with my network. Thank you for your continued support Alex!"


Wholly Veggie was born out of a desire to make it easy for anyone to eat more veggies, while also supporting a more sustainable way of feeding the planet. Proper Nice worked with Wholly Veggie to develop a custom Shopify store.

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Prohaska is an award-winning digital consultancy and a pioneer in programmatic media. We worked with Prohaska to design and develop a custom Wordpress site.

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Past & current work